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Totality
Project type
video
Date
December 2024
Location
New York City
Problem
Sandbox Films was having trouble with their upcoming film Totality, about the “human experience of the 2024 total solar eclipse”. The directors & head of production at Sandbox felt they were missing scope. They wanted to capture the bigness of the event.
Solution
My pitch: What if the film included crowdsourced footage from eclipse-viewers across the continent, artfully threaded throughout the movie? For the 4-months leading up to the eclipse, I developed and ran a grassroots “UGC collection campaign".


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